How Salesforce.com Uses Account Planning to Connect with Customers

Salesforce.com has recognized the opportunity to bring additional value to their customers through a collaborative and robust account planning initiative.Join us as Pascal Yammine, Vice President, Go To Market Scale at salesforce.com, and Billy Martin, Senior Manager, ExactTarget Marketing Cloud Sales Enablement Team, describe their approach to how customers get greater value and how Salesforce accelerates revenue growth. Joining them is The TAS Group's CEO, Donal Daly, author of Account Planning in Salesforce.