How BMC Software Achieves Smart Sales Transformation

Progressive sales organizations have adapted to the current shift in the mind(set) of their buyers and already anticipate the next change. Combining smart sales software with deep sales methodology embedded in Salesforce is providing these market leaders with a dramatic competitive advantage. In this session, a visionary sales leader of a world-class company, Christophe Bodin, Senior Vice President, World Wide Field Operations and Strategy at BMC Software, shares his vision and tells his story. He will describe how BMC is using Salesforce and Dealmaker, from The TAS Group, to transform the sales organization to outpace the competition for rapid growth. Christophe will be joined by Donal Daly, CEO of The TAS Group and author of Account Planning in Salesforce.