Driving Cross-Functional Alignment for Strategic CRM Transformation

Cisco is on a multi-year transformational journey with dozens of capability investments across multiple functions and organizations, including marketing, sales, and service. Join us as Brian Jeffries, VP of Global Business Services for Cisco, shares lessons learned as they navigated cross-functional alignment challenges, including obtaining significant buy-in from senior stakeholders across Cisco, and how Cisco, Accenture, and salesforce.com are collaborating on this journey.