Supercharge Customer Acquisition: Sam's Club's Rapid Member First Transformation

Do you want to quickly grow customer acquisition? Are you looking for ways to streamline and digitize the process? Sam’s Club was too. They wanted to reinvent member engagement, become a member first company, and turned to Salesforce to bring their vision to life. After a pilot, and a nationwide roll out of Sales Cloud, Sam’s Club turned their sales associates into sales pro’s with a healthy pipe of new business member opportunities and sales. In this session, Tim Simmons, VP Member Management, and Balachandra Visalatha, Sr. Director of B2B Growth, will focus on how Sam’s Club drove success in three key areas: customer acquisition, lead quality, and sales adoption. You’ll walk away with tips and tricks to accelerate sales growth through a customer first strategy too.