Achieve B2B Customer 360 Mastery in Sales, Service, Marketing with Better Data

What are the most effective ways you can understand and engage your Customers by providing your Employees and Partners the best information possible through the power of Salesforce platform? We are here to give you real examples, recipes, and success stories.

Whether you are merging or going on an acquisition spree, spent the last few years growing at an amazing pace and now looking to optimize operations, or suddenly finding your CRM initiatives and other business processes that are tied to customer data crippled due to poor data quality, this session is for you.

Join us to learn how customers are winning by better understanding and engaging their Customers by developing a Customer Master strategy in Salesforce with Data.com and D&B data. From territory alignment to analytics, and marketing automation to lead management, see how improving data can make an impact across the spectrum.