AB InBev Radically Transforms How It Goes to Market with Salesforce
AB InBev, the world's largest brewer and producer of 6 of the top 10 beer brands worldwide, such as Budweiser, Stella Artois and Corona, radically transforms how it conducts business by going "all in" with the App Cloud. This transformation aims at growing top line, increasing selling time and ROI on promotions, as well as reducing operating costs, asset loss, and trade spent drift. Join us to learn how they have built integrated and mobile-enabled solutions for Salesforce management, sales intelligence, key account management, telesales, customer service, field service, revenue/ promotion management, e-commerce, shared services, and building maintenance. Understand the process they used to accelerate their transformation and reach new levels of speed and agility.