CRM And Marketing Automation: Better Together
Customer relationship management (CRM) has traditionally been the technology used to identify prospective customers and manage active deals. But today''s buyers use an increasing array of channels to research their purchases. Marketing teams match changing buyer behavior with increased investment in digital and social marketing -- which creates a plethora of early-stage leads that aren''t well managed by CRM solutions. A new category of marketing automation software, lead-to-revenue management (L2RM) automation, has emerged to fill the void. These systems help drive inbound traffic and nurture leads through long, complex, or highly considered buying processes. Join us as we show how CRM and L2RM solutions can work together to maximize return on marketing investment through increased lead volume, accelerated lead velocity, and help sales and marketing work together to create a seamless, end-to-end customer experience.