How to Align Sales and Marketing with Better Business Analytics
We've all been there. When there's pressure to hit revenue targets, fingers start pointing. Maybe it's sales wanting more leads. Maybe it's marketing arguing that leads aren't being worked. But these are just symptoms of a deeper issue-namely a lack of data, transparency, and cross-departmental alignment. Join Domo's president and head of sales, Chris Harrington, and CMO, Heather Zynczak, for an informative session detailing best practices for reducing friction and effectively managing every step of the funnel.