How to Build the Digital Advantage
Delivering the customer promise is challenging. Customers demand personalized, relevant information, seamlessly delivered via multiple channels in new ways. And they want it faster. For companies, recognizing the combination of the power of customers, digital technologies, and employee engagement is not only fundamental to the way we do marketing, but also to changing the way we do business. And it is how you can get those crucial two steps ahead of the competition. In this session we will be sharing the latest insights from our research collaboration with MIT and global client experience on how to use digital to reshape business performance, from the ?outside-in? to build a digital business advantage.