Consumer Goods Marketing and Consumer Affairs w/ L'Oreal
Consumer Goods' local market Brand Managers are going digital. So are the Consumer Contact Centers. Somewhere in-between is the concept of Deep Consumer Engagement. The challenge is how to ensure these two business processes owned by very different teams don't collide, overlap or leave a gap. Re-patriating IT services from Advertising Agencies and consolidating technology platforms so that they can scale is seen as a key step to streamlining communication and creating synergies between the different marketing teams. Join Carey Wong, Salesforce Industries Sr Director Consumer Goods as he hosts a discussion with Celine Dumais, VP Consumer Command Center Americas as they discuss how consumer goods marketing organizations are re-organizing themselves to meet this new challenge.