Putting the 'Wow' in Financial Services Apps

What are the ingredients of success to get users bought into a new system which is anything but a 'green screen' and basic interactive GUI environment? How do you create excitement and get them to 'want' the system - It's all about the users right? Join us to hear from those organizations who have evolved their user experiences into every facet of design and delivery. Using traditional techniques to more complex Visualforce-to-icon-based strategies, to omni-channel designs, see examples of UI's, processes, and experiences that put the 'WOW' into apps that traditionally were anything but.