Consumer Goods Trade Promotion Management: Creating a system salespeople like

Trade Promotion Management is one of the most important and complex business processes in any Consumer Goods company. Any TPM system has to be a good accounting tool, but why does that mean it has to be a system that salepeople hate? Join us as Carey Wong, Salesforce Industries Sr. Director Consumer Goods, leads a partner panel with Kristen Gallagher from Kenandy and Rick Pensa from CPGToolBox on how a TPM system can be user friendly and be used to help make better trade planning decisions, without costing an arm and a leg.