Consumer Goods Retail Execution Partner Panel: Empowering the Field
Executing at retail is key business requirement at all consumer goods companies. Whether the company's objective is as simple performing audits and merchandising activities, as sophisticated as trade marketing or as complex as direct store delivery and van sales, efficiency is important, but with the industry's new mandate for growth, effectiveness is now even more important. Come join this session as Carey Wong, Salesforce Industries Sr. Director, Consumer Goods, discusses how Consumer Goods are using Salesforce technology to re-invent the traditional retail execution business process - from better visit planning decisions, to empowering field reps, to creating a holistic and predictive approach to retail execution from field reps, to call centers to digital marketing. Carey will also be joined by a panel of Salesforce partners that will share their experiences helping consumer goods with this transformation, Nick Turner, Deloitte Partner, Donna Tellam, SpringMobile VP Product Management and Torsten Scheuermann, YourSL Co-Founder and COO.