Ad Sales 2.0: The Future of the Advertising Business
Both traditional and digital media companies want to provide integrated cross-media solutions for their advertisers. They need systems that make it easy to sell inventory and support the ad operations process from IO entry to inventory reservation, to reporting on reach and frequency. One of the biggest challenges in making this dream real is the disconnect between the Salesforce/CRM sales systems and the more established digital ad operations systems. Join us as we hear how several Salesforce customers have overcome this challenge and fully integrated their Sales Cloud (and/or Service Cloud) deployment with their inventory management/optimization systems and ad servers, ensuring reserved inventory captures the highest price, and no inventory goes unsold.