Member Connect: Attract and Retain New Members Across Channels

Today health plans are compelled to develop 1:1 marketing programs for individuals and employers. What better way to attract members then meet them where they are; online and social channels, educate them about their options and make it easy for them to enroll and get access to services. Join us to learn how HCSC and Blue Cross and Blue Shield of Minnesota are applying best practice marketing and telesales techniques to successfully convert curious prospects into satsified customers.